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Carl's Jr justifies their suggestive ads...

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Posted by: MiSHa

I just wanted to share the justification I received from a representative of CKR. They are unapologetic of their tactics and using their dirty money to support youth and welfare programs. I believe the end does not justify the means and we should still remain in a lot of prayer for these people who obviously could care less about the families who support their restaurants. God bless...

---original letter received-----

Thank you for taking the time to comment on our advertising at Carl's Jr. First of all, I'd like to make it clear that the ads to which you refer are not Hardee's ads and they have never run in any Hardee's market.

While we appreciate your criticism, we believe our advertising at Carl's Jr. is appropriate for our target audience... young men primarily between 18 and 34 years old. Carl's Jr.'s advertising is not intended to appeal to children, and we do not attempt to run it at times or during programs that children would typically view.

While reasonable people can certainly disagree as to the impact of our ads, I would note that neither the Carl's Jr. "Mechanical Bull" ad nor the Hugh Hefner ads contain nudity, violence, gore, vulgarity or overt sexual conduct. None of the ads show men and women in the same scenes, let alone in sexually compromising situations. The women in these ads are all dressed appropriately for their age group. If you happen to be in a Carl's Jr. market (in the Western U.S.) -- and see them -- you will agree that they are certainly far tamer than what can be viewed on current network or primetime programming.

Finally, we'd like to make you aware (if you are not already aware) of the many ways Hardee's demonstrates its commitment to your community:

the development of a one million dollar children's wing at Duke University Hospital, helping more than 35,000 children a year,
the recent donation of one million burger patties to national and local hunger-relief charities,
through children's literacy and reading programs,
through scholarships that reward both excellence in academics and community spirit,
as a supporter of local boys and girls clubs,
through Red Cross disaster relief services supporting families, firefighters, law enforcement, and rescue workers, and
through the financial support of dozens of community programs that assist families and youth

Once again, we appreciate your feedback. We stand by our advertising and believe that it is appropriate for our target audience.

Sincerely,
Caroline Leakan
Vice President, Corporate Communications


Posted by: cgirl

Dear heavenly Father. I ask that the media doesn't reduce the population's taste that of the taste of men between 18-34. This is forced upon all viewers and is not fair. Half the nation is conservative but doesn't speak up in these matters. Lord give us wisdom on how to occupy these industries until you come again. In Jesus name, amen.